The collaboration between the company Movesca and researchers at CopenRehab at the Department of Public Health at UCPH aims to investigate how theories of motivational archetypes for behaviour change can be used to improve healthy behaviour such as physical activity.
Personalising motivation to be physically active
Physical activity is considered a cornerstone in rehabilitation of citizens with lifestyle-related illnesses. However, beneficial effects of physical activity are challenged by low adherence rates. Motivation plays a central role in changing and sustaining healthier behaviour. People are motivated in different ways, hence the need for a tailored and personalised approach to motivate individuals.
Co-creating an individualised approach
The project comprises a qualitative study of elderly citizens engaged in a municipal rehabilitation programme. Specifically, Movesca offers an IT-based solution for health professionals to identify different motivational orientations. This solution will be co-designed between company, patients, municipality and researchers with the intention to create a solution that is useful for all stakeholders while researchers test and evaluate the application of relevant behaviour change methods, such as the model of “5 Motivational Types” developed in the CopenRehab research group.
Attaining healthy behaviour for the elderly
The project aims at developing a screening tool for health professionals to facilitate tailored and personalised motivation. Such a tool will become a product to be offered to municipalities nationally for the benefit of healthcare services and patients. From a research perspective, the project will serve as a means to test, evaluate and improve a co-creation approach to design for behaviour change.