Building Design for Behavioural Change Capability: Development of a toolkit for SME’s in Healthtech
Project description
The collaboration between Hedia and DTU Management Engineering aims to develop, apply and test a behavioural design toolkit to redesign the Hedia app.
Many health issues and challenges in the healthcare system are related to people’s behaviour and the inability of conventional approaches to change behaviours.
The project aims to develop and validate methods for comparing effects (testing) in behavioural design in the context of digital solutions for healthcare/healthtech, which will be part of the overall behavioural design toolkit. The overall toolkit will help health-tech SME’s to develop the capability to apply or facilitate behavioural design in their existing innovation processes.
Project period:
- November 2017 - August 2019
Outcomes:
- New and improved app developed that has the ability to achieve the desired usage and behaviour chance for its users
- Development and testing of behavioural design toolkit applicable for healthtech companies
